About Das
From my very humble beginning, I have been passionate about outcomes valuing integrity and honesty above everything else.
An Honours Graduate in Bio-Chemistry, I did my MBA specializing in Organisational Behaviour and Finance. I have been interested in properties since the early 1990s. Over the past 29 years, Su (my wife) and I have bought and sold properties and currently have a good investment property portfolio to retire on.
We learned the hard way about what to do and what not to do in Property Investing.
My twenty-three years in Corporate Pharmaceutical Sales and Marketing, across Australia, Asia, Middle East, Europe, and Latin America gave me opportunities to look at properties across many countries.
With a wealth of knowledge in properties, I returned to Sydney in 2007 and decided to develop my next career in Property Investing. I left a long and successful career in pharmaceuticals to pursue a dream of educating the next generation on the fundamentals of property investment.
I also completed a Diploma in Financial Planning and Cert IV in Real Estate and became a partner in Sumo Global Properties.
I then established Latitude 33 Real Estate, with the aim of creating a holistic approach towards property investment. The next seven years strengthened my experience and built my credibility through the work I did with my business partner.
In 2018 I branched out on my own and started Latitude 33 Property & Education. The driving force was to create value for the BUYER.
The biggest challenge was to understand buyer psychology and overcome the long-ingrained belief and value systems that prevent the BUYER from making sound decisions.
Education is how I support each client to make profitable decisions that can be tracked and validated at each step of the journey.
I continue to save clients thousands of dollars by teaching them, what I call, the three gospels of investing – cash flow, capital growth and rental yield requirements. These three things are a key part of each investment decision.
I quickly realised that the entire property market is geared towards maxing out the profit for the sellers. The big marketing and sales advertisers are heavily biased towards achieving success for the seller.
Buyers often get lured into amazing marketing stories: a promise of making millions in a short time, the offer of a lifetime and “an opportunity that will never to be repeated!”, three years rental guarantees, strong capital growth, the future hub of growth for Australia etc. etc.
The catchphrases go on and on.
Sound familiar?
Those who entered the market pre-GFC 2007-2009, and later in the boom cycle of 2012-2018 will understand exactly where the good and bad decisions were made.
How external influence triumphed over lack of internal knowledge and the “herd mentality” that led many investors to some extremely painful outcomes. There is still much more pain to be endured in the coming years based on poor decisions of the past few years.
The story above, while partly influenced by the market, is also predominantly caused by a lack of knowledge, understanding of our buying behavior, ability to validate research data, and understand how market fundamentals impact growth and yield curves.
Our own buyer’s psychology deficiencies are our ENEMY NO 1.
I continue to develop myself in this area with the support and mentorship of Sinan Koray. Sinan has been my Mentor for the past six years and continues to help me build and strengthen my understanding of the impact of psychology in decision making and how the decisions we make determine the level of success we have.
I aim to uncover your strengths and weakness and take a critical look at your decision-making process. I will help you to systemize your decisions, discover your purchasing behavior, and rebuild it entirely if necessary.
Until I get you over this step confidently, you will continue to make decisions the “normal” way. The more you learn, the stronger and more confident your choices will become, and you will enjoy more success. Helping people achieve this is my passion.
And it is necessary! The property business is heavily loaded with high commissions, low-quality products and unscrupulous agents, all geared and heavily biased towards the seller, NOT YOU the BUYER!
Sound familiar?
Those who entered the market pre-GFC 2007-2009, and later in the boom cycle of 2012-2018 will understand exactly where the good and bad decisions were made.
How external influence triumphed over lack of internal knowledge and the “herd mentality” that led many investors to some extremely painful outcomes. There is still much more pain to be endured in the coming years based on poor decisions of the past few years.
The story above, while partly influenced by the market, is also predominantly caused by a lack of knowledge, understanding of our buying behavior, ability to validate research data, and understand how market fundamentals impact growth and yield curves.
Our own buyer’s psychology deficiencies are our ENEMY NO 1.
I continue to develop myself in this area with the support and mentorship of Sinan Koray. Sinan has been my Mentor for the past six years and continues to help me build and strengthen my understanding of the impact of psychology in decision making and how the decisions we make determine the level of success we have.
I aim to uncover your strengths and weakness and take a critical look at your decision-making process. I will help you to systemize your decisions, discover your purchasing behavior, and rebuild it entirely if necessary.
Until I get you over this step confidently, you will continue to make decisions the “normal” way. The more you learn, the stronger and more confident your choices will become, and you will enjoy more success. Helping people achieve this is my passion.
And it is necessary! The property business is heavily loaded with high commissions, low-quality products and unscrupulous agents, all geared and heavily biased towards the seller, NOT YOU the BUYER!